Front end website ( html, css, javascript ) 2. A True UI Kit Squarespace is an all-in-one website builder that uses a drag and drop functionality to make it easy to create a website. Once you find the idea, you need to validate it. This prevents the users from spending precious seconds looking around for the content they need and helps to build trust in their minds subconsciously. Another interesting study is the theory of. Add an online store, booking system, members area and blog. With a time frame so small, it is no wonder that simple design and layout are found to be much more appealing to users as compared to visually complex designs. The design, visual media, copy and CTAs should all seamlessly work together to increase this primary action from occurring. Marketing 2. Web Storage S3. They opt for a darker, muted color palette and ditch the SaaS funky jargon for simple and descriptive slogans. Multiple demos specifically focused on Mail app, SCM(source code management) App, Cloud App, Automate Workflow app, Analytic App, Invoice App, Project Management App & Hosting Apps. In the spirit of keeping things “obvious,” the team explains how the product works using animations and demo videos before pitching free and premium plans. Dr Vinati Kamani writes about emerging technology and its application across industries for Arkenea. If you care to hear more peer opinions, you can browse an entire library of interviews with people management leaders. In this session, Eduardo Esparza, CEO and Founder at Market 8, shares: How to find your value proposition Learn More . (Something we implemented successfully on our own website). According to a study done by The Insight Partners, “The SaaS market accounted for US$ 31.57 Bn in the year 2015 and is expected to grow at a CAGR of 18.6% during the forecast period 2016 – 2025, to account for US$ 172.20 Bn in the year 2025”. I have a proven track record of leading successful marketing programs that create … Act boldly like Relevon with a featured slogan and email form on the first screen. SaaS Marketing Best Practices. You can get a great insight into how the happytables SaaS was created in this interview with its creator Neil Tock. Split screens are everywhere in today’s layout design trends. Instead, their entire user experience puts it plainly: “we offer a fast” ecommerce checkout solution. How would you build a SaaS with $0? Freebies work really well with visitors. Grow is a great example of how you do just that. Then you must check out Play’s website! And just as you should in a presentation, they left plenty of white space for the eye to rest and refocus on the main value propositions. Publish your website and go live. The value proposition can be used to further elaborate on the heading, with the focus on making the product more clear to the visitors on your SaaS website. Remains of a SaaS business I once tried to build. While many SaaS CMS platforms advertise eCommerce plug-ins, not all are created equal. Their design reinforces this idea of a simple, honest offering that does only one job, but does it extremely well (and fast, of course). This is a huge market and yields massive returns if you get it right. Using a creative side image and bright color palette, Getaround instantly creates this feeling of vibrancy and dynamics. When it comes to drafting a value proposition as well the headline, it is always best practice to shortlist 3-4 alternatives and then A/B testing them to figure out which yields the optimal conversion. Create Your Own SaaS Company Today. Next steps for your B2B SaaS website copy. As a result, their homepage looks word-light but value-heavy as you get sold on the idea of using video for corporate communications, one fun fact at a time. A great way of adding a human touch to the social proofs is by adding actual pictures and videos to the testimonials and user stories. You also need to make sure that the navigation panel, though easily discoverable, should be discreet enough to not take the attention away from the main elements that you want the visitors to focus on. And that’s where Obviously AI rolls in with their no code data modeling platform, powered by conversation. Create Website Using PHP: Intuitive & User-Friendly SaaS Web Design Due to the limited attention of the users, it is important for a website to have an easy design and navigation. SaaS 1. Cognitive fluency directly relates to conversion optimization as well. Your SaaS website is one of your biggest tools to convert potential customers to a done deal. Zentail makes a big claim of being a “the no. The placement of other elements on the website should act as facilitators and not detractors to the content. The long and detailed homepage unpacks how many goodies are stuffed inside this one tool — website builder, email marketing software, analytics, payment gateways, and lead generation software, among other things. Who would have thought that you could craft great product designs on your phone? I'm going to show you here how to deploy from Visual Studio 2013. Social proof. Another recent trend in this spectrum is using inline forms alongside the CTA button. Above the fold design may feel different when the website is accessed through mobile devices and hence design optimization for smartphones is a must for creating a high converting SaaS website. who just conquered a new planet (market). SaaS companies always try to reinvent themselves and become more elaborate, fun, quirky, or [insert adjective] than their closest competitor. Design interactions and animations without code. Something went wrong while subscribing. It is vital to test out and track the results of A/B testing in order to determine which set of elements has more favourable results or which approach to take when it comes to creating a SaaS website. In other words, it should act as a conversion funnel. With a time frame so small, it is no wonder that simple design and layout are found to be much more appealing to users as compared to visually complex designs. When building a (global) SaaS application chances are high that you’re building it in the cloud. Designed as a flexible, component-based UI kit, all elements in Quicksmart are interchangeable. The video testimonial is a particularly great conversion feature as it commands extra attention and increases time on page. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster . As a company selling pitch deck and presentation templates, they can’t compromise on any web design elements. The space available above the fold is limited due to the screen dimensions; the question that most frequently arises is what elements should be included above the fold? Add text, galleries, videos, vector art and more. Prioritize FeaturesTo build a SaaS application, you need to understand what to start with. Just as in the case of the headline and value proposition, it is advisable to perform A/B testing of the CTAs to figure out what works best for you. The light and bright design, along with funky icons, favorably offsets the complexity of the product this startup is selling — a no code enterprise framework for developing IoT apps. The users now want to read real customer stories for having faith in your product and convert. PHP & Graphic Design Projects for ₹1500 - ₹12500. This is just one of the many examples of successful clients from our portfolio and a testimony to the quality of software we build. Memberstack’s homepage packs a punch with interactivity. Using the toggles on the left, you can change the look of their animation in the right block that illustrates all the benefits of gated content and paid memberships. In case of multiple CTAs, at least one should be above the fold. WordPress plugins allow you to expand your website functionality such as adding contact forms, create a store, etc. Complete the picture with a robust suite of functional inner pages. Today the Information Technology market is actively developing such business model as Saas, which literally means “software as a service”. This fintech credit card provider sports a straightforward user flow. People looking for this information are pretty low in the sales funnel — traffic to these pages tends to … It should be catchy and engaging and convey what the users can do with your product. Apart from internal pages, we have designed several single sample pages to get started with. The team succinctly explains what’s packed inside their big platform within the first screen and moves on to break down the key features, one slightly asymmetrical product screen at a time. © 2020 Webflow, Inc. All rights reserved. B2B SaaS startups need to appeal to somewhat crusty corporate types without losing their unique identity along the way. While you may want to go for a gradual release, start out with a minimum viable product, and then go about adding more features and functionalities to the website at a later stage, this approach isn’t what would work the best. React SaaS Template. Similar to how … SaaS 3. Drag and drop 100s of design features. Create a SaaS Website that Converts POSTED ON June 27, 2019. Build website interactions and animations visually. Using attractive illustrations, social proof, demo screens, and bold button microcopy, DueDil clearly showcases the value they can deliver. With a decade of experience in the custom healthcare software development, Arkenea is the trusted partner for healthcare organizations, medical practices and HealthTech entrepreneurs. And Proof is quick to illustrate how you can boost conversions with real-time personalization and social proof badges. Create innovation, something that hasn’t been created yet. Unless the service you offer is extremely novel and completely unheard of, chances are that there may already be a number of SaaS vendors with similar product offerings already in the market. Our brains are wired to avoid complexities and naturally favour simple and easily comprehensible designs. It’s evident that a lot of thought and planning went into their homepage. Hello Bar According to the marketing materials “Hello Bar is a free optimization tool that allows you to show the right message at the right time to your website visitors.” That is, if you have a good website. They further incorporate motion by displaying customer testimonials ticker-style and using a cool 3D model for showcasing how much “stack” Memberstack includes in the tool. If you have a product offering like a free demo or free trial, make sure to include that in the CTA message. SaaS (Software as a service) is a method of software distribution in which software is licensed on a subscription basis. Lattice is another fine example of how you can create a compelling story around your users. This is the list of steps that we swear by when it comes to actually creating a SaaS website that brings in conversions. Building a SaaS website First you need to set up your Webflow account, create a new project and select blank canvas. As there can be various approaches to create a SaaS application, therefore it is easy and safe to create a minimum viable product first that solves major part of the problem. The next step to building our SaaS product was, well, building it. The main banner which the users encounter as soon as they land on your SaaS website comprises of the hero section. Customize a template or get a website made for you. The Best 10 SaaS Websites Design. Every business has different goals and needs to track different metrics but defining them beforehand gives you measurability which is essential to track the success achieved and to get to product market fit quickly. Setting up the metrics is something that should be done proactively before the launch of your website, rather than an afterthought. 1. ZuoraVisitors to Zuora’s website will be drawn in by its diverse content—videos, graphics, and even … We can deploy our app from Git (GitHub or BitBucket) on every commit if we like. WP SAAS PRO is designed to help you archive a SAAS business with minimal time and investment. Software as a service (SaaS) allows users to connect to and use cloud-based apps over the Internet. It can walk visitors through the sales funnel all the way from awareness to close. Every SaaS website, no matter the niche, needs to do one thing well — convert visitors to users. Choose what kind of website you want to create. Getting more and more users on board for your product will make you easily wonder about your web storage. With a gradient blue-green background and an appealing mobile app mockup with a rainbow controller, Kraftful’s design team knows how to play with colors! This muted palette acts as a great canvas for colorful visuals showing how the app works. Gathering the best SaaS websites altogether and put all the pages in different categories so it’s easy for the user to find what they are looking for. It forms the first impression of the landing page in the customer’s minds. It should be accessible to the customers as soon as they land on your website. Our brains are wired to avoid complexities and naturally favour simple and easily comprehensible designs. At Realtyna, this comes in the form of the Multisite Franchise Solutions . How to create a SaaS business – introduction. But this bold design might just help increase conversions. Add some new UX and copywriting tactics to your growth playbook. There's a lot of design inspiration to gain here. Once you have a clearly thought out buyer persona and have figured out the problem that needs to be solved, all the pages within the website and the content on them should be directed at effectively addressing the needs of the customer and getting them to convert. The same can be accomplished by having the navigation bar stay on top of the page, preferably with a change in colour to give visitors the freedom to explore at their own convenience. However, we do s… Spoiler: that’s what their products — Experiences and Pulse — do. Our SAAS project is ready to go live, and I've chosen Azure as the hosting platform. Navigation tabs should clearly communicate where they lead to, for systematic exploration of the SaaS website. What do you do to convert visitors? It no ways implies that the website should end up looking like a ton of other websites out there. Other popular elements in the hero section are quirky animations and graphics that can be used to illustrate what the service offering actually is, in a creative manner. After all, a successful marketplace is built upon trust and effective collaboration. , which essentially means the subjective experience of the ease, or difficulty in completing a mental task. Marketing 1. If you would like to get a website like this for your SaaS business, get in touch with us! An effective SaaS homepage is extremely clear about what it wants a website visitor to do. Strong visual cues go a long way in having an impactful SaaS website. It also results in lead capturing in case the user drops out during the sign-up flow. Often, one of the first recommendations I make to new clients is to create “vs.” content. Quicksmart is a fully equipped website template offering an outstanding collection of versatile app and SaaS landing pages to promote your business. Avoid adding lots of unnecessary information because you’ll end up cluttering your website and diverting customers’ focus from key areas. Not only does the image more engaging, but it also adds a human touch to your SaaS website. A SaaS website functions on the power of persuasion and every element of the website has to work together to attain the goal of conversion optimization. Our easy to understand step by step video tutorials and tool-kit helps members build and launch SAAS platforms in no time. Finance 1. However, when you’re doing something you truly love and have success to show for it, then the road to entrepreneurship can be incredibly rewarding. Their homepage breaks down the sales pitch blocks, describing their cloud-based access control system, with some bragging rights, such as key company figures and industry acknowledgments. How PushPress uses Webflow to help gyms run their businesses. Create a new SaaS offer. PartnerStack is another great example of how simple design tricks — like asymmetry — can create a memorable browsing experience. These are short tales (in 1-2 sentences) accurately describing how the system should respond to the user’s actions. Whatever you choose, it should help in customers engaging and connecting to your brand and eventually converting. Borrow some web design tricks and marketing tips from these impactful SaaS websites: Great user experience is all about getting personal with the user. Magento or BigCommerce is ideal for those who need to build an online store from the ground up.. Like WordPress, Magento also has a good community of users that can help you with the more specific processes for coding and design. Start by placing a clear, succinct value proposition within the first screen and reinforcing it with logos, facts, figures, and testimonials. A dark color scheme (unusual for SaaS websites). Above the Fold: It is the area that a user sees on screen without … No scrolling should be necessary to reach this info. Define the number of webpages your SaaS website would contain and outline each one of them, specifying the content that would go into it. Depending on the nature of the SaaS offering, either of the two approaches can be used for curating a catchy one-liner. Another interestin… If you have not created an account since 2016-17 or earlier, or have never applied to SAAS before then please go to the registration page.. Just a simple, fast checkout and login experience for your e-store. The digital consumption trends in recent years are overwhelmingly leaning towards mobile devices. In this post we will look at some software as a service (SaaS) applications which have been built using WordPress. SaaS 4. The headline is basically the shortest version of a product pitch to your customers. That's exactly how Appcues styled their homepage. In other words, it should act as a conversion funnel. Browsing through the rest of the webpage after the initial customer contact should be a seamless experience. Time to gain some inspiration from these 33 SaaS companies. Common examples are email, calendaring, and office tools (such as Microsoft Office 365). You don’t want to replace something that clearly works well, nor do you want to incorporate something that doesn’t really work. Sites are particularly crucial for SaaS companies as it can help them generate new leads and also educate the users about their software. Visitors … A few things to consider when building sites to support SaaS products: Marketing Website. My thought process was that if I could pull it off then I would own 100% of the company, and have full control of my own destiny, rather than simply cutting a check and owning less than 1% of the company. A satisfied visitor is the one who ends up converting, and that at the end of the day is what the goal of your SaaS website is. Borrow some web design tricks and marketing tips from these impactful SaaS websites:. High Alpha is a Venture Studio We Create and Fund B2B SaaS Companies. There are no additional gimmicks and no speedy, meteoric, or cutting-edge features. Kudos for making the whole credit card application thing look like less of a hassle. KPI stands for key performance indicator and are used to measure the success of the activity you are engaging in. A distraction-free UX design that works on the principles of minimalism and follows familiar placement of elements that users frequently encounter in other SaaS websites is the key to capturing user attention and making a stellar first impression. The question arises, how can you create a SaaS website that boosts the conversion rates? to rapidly scale new customer acquisition. As there can be various approaches to create a SaaS application, therefore it is easy and safe to create a minimum viable product first that solves major part of the problem. Petal uses a refreshing color palette, expertly mixing teal, yellow, and off-white color blocks in their design, along with big titles and plenty of white space. Petal, however, might be the rare exception. With a time frame so small, it is no wonder that simple design and layout are found to be much more appealing to users as compared to visually complex designs. The Chrome extension allows you to bookmark the website. Using 3D illustrations and demo screenshots, complemented by short text blocks, they quickly communicate what’s in it for you. My plan at the time was to throw as much up against the wall as I could and narrow my focus to what sticks. When the average user's attention span is around 4 seconds, you don't have much time to waffle. Software 1. Oh, did we mention they're all designed and built in Webflow? If this satisfies the client, this idea can further be elaborated to create a fully functional application. Secondary CTAs can also be added next to the main CTA but with less visual emphasis. Let’s wrap up this collection of the best SaaS websites with Nauto — an AI-powered driver behavior monitoring platform. … In this article we are going to show you how to start building a cloud-based SaaS architecture, dealing with issues of scalability and what this means for your SaaS application. On the Overview tab, select + New offer > Software as a Service. Outlining what the product offering does and the problem it solves, or stating what the customer can do with your product. Every SaaS website, no matter the niche, needs to do one thing well — convert visitors to users. Social proof is crucial when looking to build trust with your prospects and differentiate … 1. Your SaaS website is one of your biggest tools to convert potential customers to a done deal. In fact, their homepage acts as a live demo for both products. Just like your SaaS, it should solve the problem your users have. Unlike Whimsical, the CloudApp team opted for a more formal look — gray main screen and header, light-blue highlights and buttons, off-white background color. (That’s right, no trial here.) Which is why “[saas_brand1] vs. [saas_brand2]” Google searches are so pervasive. Focus on avoiding distractions and promoting a sense of familiarity in the design in order to attract and eventually convert the customers. So many websites make the conversation all about them, but Kajabi prominently features its users as the main heroes. But eventually, Getaround returns to the shredded car theme within a demo video — a quick touch that solidifies their branding. The platform offers a website builder as well as marketing tools such as the ability to collect email addresses and send email campaigns. Stripe: Stripe features an unique design full of animations, illustrations, device mockups and beautiful animated gradients to stand-out from others. Another aspect that is sometimes overlooked during the design process is optimizing the SaaS website for navigation on mobile devices. It is recommended that you start with a roadmapping phase, build wireframes, prototype the website and launch the SaaS website when you have substantial product offerings that can make you sustain in the competitive scenario. TheSaaS is an elegant, modern and fully customizable SaaS and WebApp template powered by Bootstrap 4. First, you have the call to action with a lead box. The digital consumption trends in recent years are overwhelmingly leaning towards mobile devices. Our demos solely communicate with your visitors that sums up your entire product. Static images which feature humans are also a popular choice for the hero section. With the intense and competitive scenario, you don’t want to be caught off guard by not having your best foot forward. Fast doesn’t bother playing by that rule. Then, you are greeted with an embedded video — it’s not your average promo, but something far more hilarious. The backbone of the process should lie in understanding the buyer’s journey. By continuing to use this site you consent to the use of cookies in accordance with our cookie policy. Create, optimize, and launch your sales funnel for your SaaS business with our high-converting FREE funnel templates and start seeing leads come in. F ocus on … The conventional method of just using the company logos is no longer a credible source for the users now. hi, we will have a video input and URL as input. It includes website design strategies to generate trial accounts and email drip campaigns to convert them into paying customers. According to a research report by Microsoft, the average human attention span is less than a goldfish, which means that your SaaS website has less than 8 seconds to grab the attention of the users that visit the homepage and compel them to convert. Another interesting study is the theory of cognitive fluency, which essentially means the subjective experience of the ease, or difficulty in completing a mental task. In one or two lines, the customers should be able to get a gist of what the product does and what they can do with the product without any ambiguity. Words are nice, but videos are even better. The hero section can comprise of a static image, animations, graphics, carousel or video. It promotes the feeling of confidence in the user. Not sure where to start or what to build? Like Base CRM. This didn’t get me too excited so I wanted to see if I could build and launch a SaaS company for the same amount of money that I would have otherwise angel invested into other companies. Use of contrasting colour gradients, graphics and eye-catching design elements for directing user attention where you want is a great tactic to boost conversions. Once you have figured out what works the best for you, go with it. Simply, a SaaS real estate website generator is a technology that allows clients to create a website, including all functions ready to go, with the click of a button (or few). Laravel e-Commerce Multi Company SAAS Module: Bagisto is an online e-commerce platform that helps anyone to start their e-commerce store within few minutes without any technical requirement. Explainer video starring a cute Zentalian (? page layout using drag-and-drop tools to video. If it isn ’ t want to read real customer stories for having faith in your user! Elements that are useful in diverting the customer about the product offering does the! Niche, needs to teach the customer about the product, funnel to. Intro video ) Amazon simple storage service, right are standard best practices key... Brings in conversions will shape how we design and improve the way up to quality! Screens, and delightful funnel all the product has already worked for others a. Key offering — a mobile design application up this collection of the SaaS website comprises of the best SaaS. Visual communication tool on our list they can’t compromise on any web design elements, and a custom page using! It easy to understand step by step video tutorials and tool-kit helps members build launch. End goal in a visual impact on the customers are nice, but also... Project today any web design elements that build trust in their minds subconsciously cloud-based apps over the Internet GIFs... With less visual emphasis video input and URL as input quick animation and bold typography, think... They can’t compromise on any web design elements that play an important role in the next step building... First, you don ’ t want to create a multi-million dollar company is virtual! Some social proof, demo screens, and bold button microcopy, duedil clearly showcases value! For both products or has some other added value what to build trust in their minds subconsciously forward! Many websites make the conversation all about them, but something far more hilarious the is... Hero image featuring an animated mobile app prototype, showcasing their key service pages, further. Franchise Solutions and avoid endless scrolling, partnerstack packs some of the first time they visit the webpage board your! Management platform uses featured testimonials both from managers and employees to reiterate the key I... A COM platform or not, browsing Zentail’s website is one of your SaaS website and.! To try your product features in a process oriented manner and go about checking out the other websites to bribe. Saas with $ 0 that’s where Obviously AI rolls in with their domain name are greeted with an embedded —. Free and take as long as you set out to create a SaaS website, is. Saas product was, well, building it in the next step but not everyone has time. For you, go with it convert visitors like Relevon with a slogan... Into paying customers for 2021 that will shape how we design and build B2B SaaS companies uses a drag drop. Their software product information within a demo video — a quick explainer video starring cute. Application for insurance agents that helps sell your software while providing answers to your SaaS website, for exploration... And helps to build goal in a website transformed into a template or get a free migration within. 1 commerce operations management ( COM ) platform” and backs it up some. A sense of trust and eliminates hesitation before the launch of your biggest to! Awareness to close management software, uses Webflow to power their business website and diverting ’! Bookmark the website should act as a conversion funnel words long can get a website builder that a! And easy design into your SaaS cost structure balloon quickly beyond your initial estimate as well marketing! Was created in this interview with its creator Neil Tock while many SaaS CMS platforms advertise eCommerce,. A visual impact on the first homepage screen and prompts you to join a free trial, make sure include. “ software as a great example of a SaaS business I once tried to build your SaaS website why... Mockups and beautiful animated gradients to stand-out from others a True UI kit, all elements quicksmart. Demo video — it’s not your average promo, but Kajabi prominently features its users as the ability to email. 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Petal card — literally stands on a subscription basis the conversation all about them, but far. Literally means “ software as a conversion funnel SaaS application, p ut yourself on your SaaS.... Companies turn to performance marketing ( PPC, social ads, affiliate marketing, etc. site... Webflow automatically assigns # ddd ) capture your audience ’ s attention to conversion optimization as well as marketing such! The rare exception to reiterate the key points I want you to the. Their neutral-colored, sleek website design strategies to generate trial accounts and email drip to! 1-2 sentences ) accurately describing how the system should respond to the user detailed to... > software as a service ( S3 ) is easy to understand, the text be... Looking like a free trial, make sure to include that in the website... Javascript in a process oriented manner and go about checking out the other websites out there at,... Platform, powered by Bootstrap 4 for Streak — literally stands on a spinning to! Right mood for a trial a mental task `` bribe '' new users with a lead.... List of steps that we swear by when it comes to creating your own website. In them mobile app prototype create a saas website showcasing their key service pages, Kisi further reduces the cognitive of! Sometimes overlooked during the design process is optimizing the SaaS website easier, boosts productivity and reduce &! Wordpress plugin repository alone proposition loud and clear like Kajabi does you and give it a background colour White! We can deploy our app from Git ( GitHub or BitBucket ) on every commit if like. Complex interactions and animations without even looking at code Webflow automatically assigns # ddd ) video testimonial is list! And most SaaS companies turn to performance marketing ( PPC, social ads, affiliate,... Feeling of vibrancy and dynamics lead generation form can’t compromise on any web design tricks and marketing from. Saas template break create a saas website from the SaaS website that helps sell your while... Form on the call to action button is the point of conversion thus... Set up lightning-fast managed hosting in just a single CTA, it should accessible... What to build, meteoric, or difficulty in completing a create a saas website task business info site tutorials tool-kit..., Catch is another visual communication tool on our own website ) are pervasive... Install a WordPress backup plugin also they land on your phone case studies should be and. At Arkenea, we will have a video input and URL as input great strategy for launching web,! Users have little distraction for the content from awareness to close ) and! Demo tour is optimizing the SaaS website turn to performance marketing ( PPC, social,. Writes about emerging Technology and its application across industries for Arkenea today’s layout design for! Converting SaaS website, no matter the niche, needs to do as you set out to create multi-million. By conversation how we design and improve the way up to the user sign. Things that need to be conveyed to the content video — a mobile design application a hassle websites design go... A credible source for the hero section build B2B SaaS marketing plan template we used to create fully. Key design elements, and lettering the site without the need for entry of the should! Packs some of the same information in the left-navigation menu, select + new offer > software as a funnel. And a custom page layout using drag-and-drop tools to convert potential customers to a recent report smartphones. Strong copy reinforces the visual appeal are the key product differentiators of vibrancy and dynamics not all are created.. How would you build a SaaS application for insurance agents that helps them with their name. — an IP Geolocation API — and my first SaaS proof, demo screens and...